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<channel>
	<title>dami khadijah</title>
	<link>https://damikhadijah.com</link>
	<description>dami khadijah</description>
	<pubDate>Tue, 20 Jul 2021 11:43:13 +0000</pubDate>
	<generator>https://damikhadijah.com</generator>
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	<item>
		<title>WORKS</title>
				
		<link>https://damikhadijah.com/WORKS</link>

		<pubDate>Tue, 20 Jul 2021 11:43:13 +0000</pubDate>

		<dc:creator>dami khadijah</dc:creator>

		<guid isPermaLink="true">https://damikhadijah.com/WORKS</guid>

		<description>
WORKS
A sample overview of the works of Dami Khadijah, a London based creative director plus cultural strategist hybrid in advertising.


	&#60;img width="748" height="748" width_o="748" height_o="748" data-src="https://freight.cargo.site/t/original/i/8959c1e6696b4000f5e16f2f5e8079b671bc2d2a0309182c2ec674dca3034e8e/i-d.jpg" data-mid="114229472" border="0"  src="https://freight.cargo.site/w/748/i/8959c1e6696b4000f5e16f2f5e8079b671bc2d2a0309182c2ec674dca3034e8e/i-d.jpg" /&#62;
	&#38;nbsp;FIFA WORLD CUP











‘Born in the West, Raised by the East’ &#38;nbsp;
A visual celebration of the diversity that makes up England themed around the 2018 FIFA World. One women living in the UK today was chosen to represent each of the five African countries that qualified for the World Cup; Nigeria, Morocco, Tunisia, Senegal and Egypt.



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	BFI x NOWNESS
‘Allumuah’
Prose writer for the award-winning experiential film commissioned by NOWNESS in partnership 
with BFI &#38;amp; British Council, the film premiered at Tribeca Film festival &#38;amp; won the Vimeo
Staff Pick Award for film of the year in collaboration with Philadelphia’s BlackStar Film Festival.





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	MOTHER DRUM
Founder and Curator of platform dedicated to championing the nuances of African stories in cinema. 

We programme and curate exhibitions IRL and on the WWW, harnessing the combination of video and sound, experimenting with various formats. 

The idea is to ‘travel the continent and its diaspora through film’.Partnerships included Twitter, Netflix and Southwark Council.


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	GUINNESS

Market Research


Havas (TRIPTK) was seeking to understand the evolution of Guiness’s three core values; ‘power’, ‘goodness’ and ‘communion’, in Nigerian society and how they are coming to life in emergent popular youth culture using case studies.



	&#60;img width="700" height="1050" width_o="700" height_o="1050" data-src="https://freight.cargo.site/t/original/i/6d9ae39d539739732d3602657e7f5156e2f2343d7e791e2116dfe6401e232f0a/stellamccartner.jpg" data-mid="114229690" border="0"  src="https://freight.cargo.site/w/700/i/6d9ae39d539739732d3602657e7f5156e2f2343d7e791e2116dfe6401e232f0a/stellamccartner.jpg" /&#62;
	 STELLA MCCARTNEY
Branded Content Solution:

 Experiential in-store recycling branded station for the launch of British fashion designer Stella McCartney iconic Adidas Stan Smith trainer crafted from vegetarian leather for the first time. Created from 100 percent recycled polyester, the launch of the footwear in conjunction with the opening of her new sustainable ethostore.


	&#60;img width="742" height="1228" width_o="742" height_o="1228" data-src="https://freight.cargo.site/t/original/i/d9e55b700cdd1bac8183290ca220611701d33ed7afed2e92ed8bc3731f3d7bac/Screenshot-2021-07-20-at-12.55.47.png" data-mid="114229960" border="0"  src="https://freight.cargo.site/w/742/i/d9e55b700cdd1bac8183290ca220611701d33ed7afed2e92ed8bc3731f3d7bac/Screenshot-2021-07-20-at-12.55.47.png" /&#62;
	BBC RADIO x REFINERY29
‘29 Questions with Annie Mac’

BBC Radio wanted to bring more awareness to the Annie Mac show whilst growing the listenership by getting more people to connect with the host.In a social first branded content campaign was to turn the tables in a ‘get to know me style’ promotional feature for BBC Radio 1 in a video format titled ’29 questions with Annie Mac’ - an informal style interview conducted by fellow friend and colleague DJ Clara Amfo at BBC Radio 1 in a cosy home like setting.


	&#60;img width="533" height="800" width_o="533" height_o="800" data-src="https://freight.cargo.site/t/original/i/41a9a0ad9a53d2827991c8a50fe5af5c80e61e5c553366de8536f9ee5c9859d0/tate-modern-uniqlo.jpeg" data-mid="114229724" border="0"  src="https://freight.cargo.site/w/533/i/41a9a0ad9a53d2827991c8a50fe5af5c80e61e5c553366de8536f9ee5c9859d0/tate-modern-uniqlo.jpeg" /&#62;
	TATE MODERN&#38;nbsp;

Talk


‘How migrant families navigate identity and the contribution of African migrants to Britain’
 Held in October 2018 as part of Black History Month, I curated and presented a talk session on the theme of ‘Migration Stories’. 





</description>
		
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	<item>
		<title>FIFA World Cup </title>
				
		<link>https://damikhadijah.com/FIFA-World-Cup</link>

		<pubDate>Sun, 18 Jul 2021 12:53:11 +0000</pubDate>

		<dc:creator>dami khadijah</dc:creator>

		<guid isPermaLink="true">https://damikhadijah.com/FIFA-World-Cup</guid>

		<description>

FIFA WORLD CUP&#38;nbsp;Creative Direction + Cultural Strategy / 2018For FIFA World Cup 2018


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Audience Insight: 
Britain is a huge melting point and British born descendants of ethnic minority immigrants represent over a third (almost half) of the country’s ethnic population.
Cultural Insight: 











Every day, young ethnic minority women in the UK navigate their dual cultural identity - trying to balance their cultural heritage with being British today. The World Cup is a unique global event where this navigation is highlighted. 















&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 











Idea: 










‘Born in the West, Raised by the East’
 A visual celebration of the diversity that makes up England themed around the 2018 FIFA World. One woman living in the UK today was chosen to represent each of the five African countries that qualified for the World Cup; Nigeria, Morocco, Tunisia, Senegal and Egypt. 






	&#60;img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/cce67ecff669b1af856c812eead41c0d2e0592755bbd6cb748f085fcb3285b4c/IMG_4024.jpg" data-mid="114084342" border="0"  src="https://freight.cargo.site/w/500/i/cce67ecff669b1af856c812eead41c0d2e0592755bbd6cb748f085fcb3285b4c/IMG_4024.jpg" /&#62;
Senegal

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Tunisia

	&#60;img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/ed54374172fc6dddb98892e30c12dc973288765818d91ed509199754d15a214c/IMG_3761-3.jpg" data-mid="114084343" border="0"  src="https://freight.cargo.site/w/500/i/ed54374172fc6dddb98892e30c12dc973288765818d91ed509199754d15a214c/IMG_3761-3.jpg" /&#62;
Nigeria

	&#60;img width="500" height="748" width_o="500" height_o="748" data-src="https://freight.cargo.site/t/original/i/baea1954185f0a6ca3190ef50038f707074a0de074b0ddbdbbf5cc4281bcc07b/IMG_3231.jpg" data-mid="114084340" border="0"  src="https://freight.cargo.site/w/500/i/baea1954185f0a6ca3190ef50038f707074a0de074b0ddbdbbf5cc4281bcc07b/IMG_3231.jpg" /&#62;Morocco

	&#60;img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/85a3d2980baa5e83ace2d60af679398934b697bcac43e2b570c1a8e0880776aa/IMG_3182-3healed.jpg" data-mid="114084339" border="0"  src="https://freight.cargo.site/w/500/i/85a3d2980baa5e83ace2d60af679398934b697bcac43e2b570c1a8e0880776aa/IMG_3182-3healed.jpg" /&#62;Egypt


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Depicting British women with African heritage in a mix of traditional/cultural clothing and football gear, turning them into the famous football Panini stickers, exploring the topic of dual nationality through sport and how they intertwine creating one identity. Talent included British track and field athlete Marilyn Okoro, H&#38;amp;M’s first hijabi model Mariah Idrissi, Journalist/Writer Alya Mooro, co-host of Maghreb community dedicated channel ‘YoucefulTV’ Sarra Amdouni and HR officer Tako Thiam.


</description>
		
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	<item>
		<title>BFI x NOWNESS</title>
				
		<link>https://damikhadijah.com/BFI-x-NOWNESS</link>

		<pubDate>Sun, 18 Jul 2021 12:53:12 +0000</pubDate>

		<dc:creator>dami khadijah</dc:creator>

		<guid isPermaLink="true">https://damikhadijah.com/BFI-x-NOWNESS</guid>

		<description>

‘ALLUMUAH’[pronounced: ‘A-Loom-Wah’]Screenwriter x Prose / 2020For BFI x Nowness x British Council 






Award-winning experiential film set in Ghana &#38;amp; London directed by Curtis Essel. I developed the concept for the prose to weave ancient forms of 
storytelling from four early African tribes; Yoruba, Kikuyu, Xhosa and Fante from west, east and south of Africa. The idea was to pull from traditional proverbs from many of the Sub-Saharan African nations, weaving them together to tell one complete full story.
&#38;nbsp; 
The use of non-English narration was intentional so it was clear who the message was to. It was also to avoid the use of what many understand to be ‘plain language.’ Proverbs, parables, and fables; an ancient form of storytelling across Africa, are still very much in use today.
Commissioned by NOWNESS in partnership 
with BFI &#38;amp; British Council, the film premiered at Tribeca Film festival &#38;amp; won the Vimeo
Staff Pick Award for film of the year in collaboration with Philadelphia’s BlackStar Film Festival.&#38;nbsp;



	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/35e7e72651d25cd748c79507b34731c44007d89a17345e3bc959a87738dbff75/ALLUMUAH_POSTER-IG-PORTRAIT.png" data-mid="114089289" border="0"  src="https://freight.cargo.site/w/1000/i/35e7e72651d25cd748c79507b34731c44007d89a17345e3bc959a87738dbff75/ALLUMUAH_POSTER-IG-PORTRAIT.png" /&#62;



</description>
		
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	<item>
		<title>NIKE, JORDAN</title>
				
		<link>https://damikhadijah.com/NIKE-JORDAN</link>

		<pubDate>Sun, 18 Jul 2021 12:53:12 +0000</pubDate>

		<dc:creator>dami khadijah</dc:creator>

		<guid isPermaLink="true">https://damikhadijah.com/NIKE-JORDAN</guid>

		<description>
NIKE, JORDANCreative Strategy / 2021For&#38;nbsp;Breaks x Nike, Jordan x JD Sports






&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/094d43873a0be53537f6c8aa4a59a536e2c09a07047af81317fe796e351d8d73/TDM03022-Nike-JD-Sports-Westfield-Stratford-TDM.Space-tomtdm.space-WEB.jpg" data-mid="176846280" border="0"  src="https://freight.cargo.site/w/1000/i/094d43873a0be53537f6c8aa4a59a536e2c09a07047af81317fe796e351d8d73/TDM03022-Nike-JD-Sports-Westfield-Stratford-TDM.Space-tomtdm.space-WEB.jpg" /&#62;Campaign: Featuring music artist Pa Salieu in his hometown Coventry alongside his tribe.

The campaign featured across digital with in-store display activations across Europe.

The launch also included an outreach component; we partnered with Pa Salieu’s local community sports centre and former communal recreational hotspot in Coventry, to support the next generation by providing merchandise sports gear to further them in their pursuits.

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&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/5ec5c7f2677db3ad69f4db8320bfa0a11cdd9de0df5da911d328c90b591ecf34/TDM02837-Nike-JD-Sports-Westfield-Stratford-TDM.Space-tomtdm.space-WEB.jpg" data-mid="176846281" border="0"  src="https://freight.cargo.site/w/1000/i/5ec5c7f2677db3ad69f4db8320bfa0a11cdd9de0df5da911d328c90b591ecf34/TDM02837-Nike-JD-Sports-Westfield-Stratford-TDM.Space-tomtdm.space-WEB.jpg" /&#62;
&#38;nbsp;
</description>
		
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	<item>
		<title>MOTHER DRUM</title>
				
		<link>https://damikhadijah.com/MOTHER-DRUM</link>

		<pubDate>Sun, 18 Jul 2021 12:53:13 +0000</pubDate>

		<dc:creator>dami khadijah</dc:creator>

		<guid isPermaLink="true">https://damikhadijah.com/MOTHER-DRUM</guid>

		<description>

MOTHER DRUM
Curation + Strategy / 2019 -For&#38;nbsp;Mother Drum











The words; mother drum, is taken from the title of the leading talking drum; ‘iya-ilu’, attributed to the Yoruba ethnic group. An instrument used as a key communicator of stories, music and more, much like the griot and kora widely known to be played amongst the West African region.
Taking from the sentiment of its name; ‘Mother Drum’ is a platform dedicated to championing the nuances of African stories in cinema. 


We programme and curate exhibitions IRL and on the WWW, harnessing the combination of video and sound, experimenting with various formats. 


Rooted in the physical experience, our events are multi-faceted expanding beyond the boundaries of what you know the film experience to be.


We like to think of ourselves as a facilitator, a vehicle transporting you through Africa…the only clause is we decide where and how we take you there.

‘Travel the continent and its diaspora through film’.


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Mother Drum launched with a private screening event, the second event partnered with Twitter at the London headquarters in Piccadilly. The third event was held on the 25th of May, which officially marks ‘Africa Day’.

Peckham, also known as ‘Little Lagos’, is located in the borough of Southwark and has the largest African population in London, a perfect location to host this event.

We partnered with Southwark Council’s Peckham Levels to honour the day with a sold out event, screening 3 short films and one feature film by African filmmakers on the continent and in the diaspora. The programme spotlight film was ‘Lumumba’ by Raoul Peck; a film that details the story of a Congolese politician and fighter of independence named Patrice Lumumba.Events are currently on pause as we figure out what the future holds...


</description>
		
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	<item>
		<title>GUINNESS</title>
				
		<link>https://damikhadijah.com/GUINNESS</link>

		<pubDate>Sun, 18 Jul 2021 18:56:43 +0000</pubDate>

		<dc:creator>dami khadijah</dc:creator>

		<guid isPermaLink="true">https://damikhadijah.com/GUINNESS</guid>

		<description>
GUINNESSMarket Research / 2020For Havas x Guiness












	&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/7b92a486fd34ef5ff243b28908ab87cc8d00e6b0dc1d7881800d4005167398da/guinnessmooth.jpeg" data-mid="114103745" border="0"  src="https://freight.cargo.site/w/1000/i/7b92a486fd34ef5ff243b28908ab87cc8d00e6b0dc1d7881800d4005167398da/guinnessmooth.jpeg" /&#62;
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Havas (TRIPTK) was seeking to understand the evolution of Guiness’s three core values; ‘power’, ‘goodness’ and ‘communion’, in Nigerian society and how they are coming to life in emergent popular youth culture using case studies. 


Using cultural research, audience behaviour and the study of semiotics to create insights for further ideation, I presented a 14 page market research piece which covered the three main themes using key areas such as photography, literature, film, digital tv, social change, music, print media and visual arts.

</description>
		
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	<item>
		<title>STELLA MCCARTNEY</title>
				
		<link>https://damikhadijah.com/STELLA-MCCARTNEY</link>

		<pubDate>Sun, 18 Jul 2021 18:56:50 +0000</pubDate>

		<dc:creator>dami khadijah</dc:creator>

		<guid isPermaLink="true">https://damikhadijah.com/STELLA-MCCARTNEY</guid>

		<description>STELLA MCCARTNEYCreative Strategy / 2018For Stella McCartney x Refinery29

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&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 











Idea: 










Experiential in-store recycling branded station

British fashion designer Stella McCartney recreated the iconic Adidas Stan Smith trainer by crafting it from vegetarian leather for the first time. McCartney, a lifelong vegetarian and sustainable campaigner, created the leather-free trainers from 100 percent recycled polyester.

In conjunction with the opening of her store which is an embodiment of the label’s sustainable ethostore, the designer wanted to promote the launch of both her store and trainers collaboration. The branded content solution was to offer Refinery29 readers 10 percent off the new Stella #StanSmith sneakers at its new store at 23 Old Bond Street by recycling preloved Adidas Stans using a custom Refinery29 recycling station, which ran until September 23 2018.




 </description>
		
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	<item>
		<title>BBC RADIO</title>
				
		<link>https://damikhadijah.com/BBC-RADIO</link>

		<pubDate>Sun, 18 Jul 2021 18:56:57 +0000</pubDate>

		<dc:creator>dami khadijah</dc:creator>

		<guid isPermaLink="true">https://damikhadijah.com/BBC-RADIO</guid>

		<description>
BBC RADIO x REFINERY29Creative Strategy / 2018For BBC Radio x Refinery29






Idea: ‘29 Questions with Annie Mac’

BBC Radio wanted to bring more awareness to the Annie Mac show whilst growing the listenership by getting more people to connect with the host.

The response was to turn the tables in a ‘get to know me style’ promotional feature for BBC Radio 1 in a video format titled ’29 questions with Annie Mac’ - an informal style interview conducted by fellow friend and colleague DJ Clara Amfo at BBC Radio 1 in a cosy home like setting.


The promotional showed not just solidarity amongst women but also illustrated how content and storytelling speaks to and represents women, sparking the conversations that matter most and allowing her to connect with the audience. A catalyst for women to feel, see, and claim their power in all facets of their life whether at home, work or social setting with friends.


The promotional piece featured on Refinery29’s social and BBC’s digital platform.
</description>
		
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	<item>
		<title>TATE MODERN</title>
				
		<link>https://damikhadijah.com/TATE-MODERN</link>

		<pubDate>Sun, 18 Jul 2021 18:57:15 +0000</pubDate>

		<dc:creator>dami khadijah</dc:creator>

		<guid isPermaLink="true">https://damikhadijah.com/TATE-MODERN</guid>

		<description>
TATE MODERNCuratorial Speaker / 2018For Tate Modern

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Tate Modern’s Uniqlo Tate Lates is a series of special late nights offering an opportunity to see the latest exhibitions and displays, hear music from up-and-coming DJs, watch rarely-seen artists’ films, and join in with interactive events. 


Held in October 2018 as part of Black History Month, I curated and presented a talk session on the theme of ‘Migration Stories’. 


The title ‘how migrant families navigate identity and the contribution of African migrants to Britain’ covered the topic of black migration from an alternative experience than the Caribbean one we are commonly familiar with in history and art here in the UK.





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	<item>
		<title>MISCELLANEOUS</title>
				
		<link>https://damikhadijah.com/MISCELLANEOUS</link>

		<pubDate>Sun, 18 Jul 2021 13:01:27 +0000</pubDate>

		<dc:creator>dami khadijah</dc:creator>

		<guid isPermaLink="true">https://damikhadijah.com/MISCELLANEOUS</guid>

		<description>
MISCELLANEOUSPhotographic Journal / 2015 -For Pictorial Storytelling
A visual (still + motion) exploration column series - documenting the ‘Depicting; Gambia, Nigeria, Morocco, Ghana...’ journals to African musical performances.


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