Dami Khadijah [pronounced ‘Kah-dee-ja’] is a London-based Strategy Director, Creative Director and writer working across culture, audiences and media.
Her practice begins with insight: finding the human tension beneath a brief, question or observation, then developing the strategic foundation, creative framework and words that allow the idea to take form.
Her career spans branded content, publishing and social-first media, with experience across BBC StoryWorks, CNN, Refinery29, and Twitter, alongside global brands and cultural institutions.
Across her independent work, Dami explores the intersection of art, anthropology and the human experience through writing, moving image, cultural programming and original formats. Her work includes the Tribeca-selected film ‘Allumuah’, African cinema platform Mother Drum and visual project ‘Born in the West, Raised by the East’.
She is also the founder and creative lead of an upcoming space, a selective multidisciplinary house and creative practice developing original work, cultural experiments and chosen commissions.
Creative Strategy / 2018 For BBC Radio x Refinery29
Idea: ‘29 Questions with Annie Mac’
BBC Radio wanted to bring more awareness to the Annie Mac show whilst growing the listenership by getting more people to connect with the host.
The response was to turn the tables in a ‘get to know me style’ promotional feature for BBC Radio 1 in a video format titled ’29 questions with Annie Mac’ - an informal style interview conducted by fellow friend and colleague DJ Clara Amfo at BBC Radio 1 in a cosy home like setting.
The promotional showed not just solidarity amongst women but also illustrated how content and storytelling speaks to and represents women, sparking the conversations that matter most and allowing her to connect with the audience. A catalyst for women to feel, see, and claim their power in all facets of their life whether at home, work or social setting with friends.
The promotional piece featured on Refinery29’s social and BBC’s digital platform.
