ABOUT


Dami Khadijah [pronounced ‘Kah-dee-ja’] is a London based creative director + cultural strategist hybrid rooted in insights within the Advertising sphere of commercial storytelling. She maintains friendships with all her ex’s; CNN, Refinery29, BBC et al.

Currently freelancing, she continues to navigate the intersection of art + anthropology through pictures + words.

Services include: Cultural Strategy / Insights / Creative Direction / Ideation / Branded Content / Market Research / Commissioning / Talent Sourcing / Programming / Curation 

Contact me for RFP’s at info@damikhadijah.com.

 WORKS

FIFA WORLD CUP

BFI x NOWNESS

NIKE, JORDAN

MOTHER DRUM

GUINNESS

STELLA MCCARTNEY

BBC RADIO

TATE MODERN

MISCELLANEOUS


 CLIENT PORTFOLIO

Emirates / Rolex / Nikon / Intel / Netflix / Amazon / iTunes / Diageo / Spotify / Mastercard / Adidas / Gucci / Estee Lauder Group / Fenty / BBC Radio / TATE Modern / Stella McCartney / Guinness / Havas / YouTube / Southwark Council / Twitter / Nike / Jordan /

 PRESS

i-D (VICE) / Tribeca Film Festival / Refinery29 / Vimeo / CNN 

 EMAIL

 LINKEDIN

 INSTAGRAM

Mark


STELLA MCCARTNEY


Creative Strategy / 2018
For Stella McCartney x Refinery29



           
Idea: Experiential in-store recycling branded station

British fashion designer Stella McCartney recreated the iconic Adidas Stan Smith trainer by crafting it from vegetarian leather for the first time. McCartney, a lifelong vegetarian and sustainable campaigner, created the leather-free trainers from 100 percent recycled polyester.

In conjunction with the opening of her store which is an embodiment of the label’s sustainable ethostore, the designer wanted to promote the launch of both her store and trainers collaboration. The branded content solution was to offer Refinery29 readers 10 percent off the new Stella #StanSmith sneakers at its new store at 23 Old Bond Street by recycling preloved Adidas Stans using a custom Refinery29 recycling station, which ran until September 23 2018.