ABOUT


Dami Khadijah [pronounced ‘Kah-dee-ja’] is a London based creative director + cultural strategist hybrid in Ad Land. I’m friends with all my exs; CNN, Refinery29 & BBC.

Currently freelancing, navigating the intersection of art + anthropology.

Services include: Cultural Strategy / Insights / Creative Direction / Ideation / Branded Content / Market Research / Commissioning / Talent Sourcing / Programming / Curation 

Contact me for RFP’s at info@damikhadijah.com.

 STUDIO

FIFA WORLD CUP

BFI x NOWNESS

YOUTUBE

MOTHER DRUM

GUINNESS

STELLA MCCARTNEY

BBC RADIO

TATE MODERN

MISCELLANEOUS


 CLIENT PORTFOLIO

Emirates / Rolex / Nikon / Intel / Netflix / Amazon / iTunes / Diageo / Spotify / Mastercard / Adidas / Gucci / Estee Lauder Group / Fenty / BBC Radio / TATE Modern / Stella McCartney / Guinness / Havas / YouTube / Southwark Council / Twitter / Nike / Jordan /

 PRESS

i-D (VICE) / Tribeca Film Festival / Refinery29 / Vimeo / CNN 

 EMAIL

 LINKEDIN

 INSTAGRAM

Mark


FIFA WORLD CUP 


Audience Insight:
Britain is a huge melting point and British born descendants of ethnic minority immigrants represent over a third (almost half) of the country’s ethnic population.

Cultural Insight:
Every day, young ethnic minority women in the UK navigate their dual cultural identity - trying to balance their cultural heritage with being British today. The World Cup is a unique global event where this navigation is highlighted.

Market: UK / 2018
From FIFA World Cup 2018

           
                 Idea: ‘Born in the West, Raised by the East’
                 A visual celebration of the diversity that makes up England themed around the 2018 FIFA World. One women living in the UK today was chosen to represent each of the five African countries that qualified for the World Cup; Nigeria, Morocco, Tunisia, Senegal and Egypt.

Senegal
Tunisia
Nigeria

Morocco

Egypt


                 Depicting British women with African heritage in a mix of traditional/cultural clothing and football gear, turning them into the famous football Panini stickers, exploring the topic of dual nationality through sport and how they intertwine creating one identity. Talent included British track and field athlete Marilyn Okoro, H&M’s first hijabi model Mariah Idrissi, Journalist/Writer Alya Mooro, co-host of Maghreb community dedicated channel ‘YoucefulTV’ Sarra Amdouni and HR officer Tako Thiam.


Mark