Creative Strategy / 2021
For Breaks x Nike, Jordan
Nike, Jordan featuring music artist Pa Salieu; a co-partnership between Jordan and JD Sports. The campaign featured across digital with in-store display activations across Europe.
The launch also included an outreach component; we partnered with Pa Salieu’s local community sports centre and former communal recreational hotspot in Coventry, to support the next generation by providing merchandise sports gear to further them in their pursuits.