Dami Khadijah [pronounced ‘Kah-dee-ja’] is a London-based Strategy Director, Creative Director and writer working across culture, audiences and media.
Her practice begins with insight: finding the human tension beneath a brief, question or observation, then developing the strategic foundation, creative framework and words that allow the idea to take form.
Her career spans branded content, publishing and social-first media, with experience across BBC StoryWorks, CNN, Refinery29, and Twitter, alongside global brands and cultural institutions.
Across her independent work, Dami explores the intersection of art, anthropology and the human experience through writing, moving image, cultural programming and original formats. Her work includes the Tribeca-selected film ‘Allumuah’, African cinema platform Mother Drum and visual project ‘Born in the West, Raised by the East’.
She is also the founder and creative lead of an upcoming space, a selective multidisciplinary house and creative practice developing original work, cultural experiments and chosen commissions.
Creative Strategy / 2021 For Breaks x Nike, Jordan x JD Sports
Campaign: Featuring music artist Pa Salieu in his hometown Coventry alongside his tribe.
The campaign featured across digital with in-store display activations across Europe.
The launch also included an outreach component; we partnered with Pa Salieu’s local community sports centre and former communal recreational hotspot in Coventry, to support the next generation by providing merchandise sports gear to further them in their pursuits.
