ABOUT


Dami Khadijah [pronounced ‘Kah-dee-ja’] is a London based creative director + cultural strategist hybrid in Ad Land. I’m friends with all my exs; CNN, Refinery29 & BBC.

Currently freelancing, navigating the intersection of art + anthropology.

Services include: Cultural Strategy / Insights / Creative Direction / Ideation / Branded Content / Market Research / Commissioning / Talent Sourcing / Programming / Curation 

Contact me for RFP’s at info@damikhadijah.com.

 STUDIO

FIFA WORLD CUP

BFI x NOWNESS

YOUTUBE

MOTHER DRUM

GUINNESS

STELLA MCCARTNEY

BBC RADIO

TATE MODERN

MISCELLANEOUS


 CLIENT PORTFOLIO

Emirates / Rolex / Nikon / Intel / Netflix / Amazon / iTunes / Diageo / Spotify / Mastercard / Adidas / Gucci / Estee Lauder Group / Fenty / BBC Radio / TATE Modern / Stella McCartney / Guinness / Havas / YouTube / Southwark Council / Twitter / Nike / Jordan /

 PRESS

i-D (VICE) / Tribeca Film Festival / Refinery29 / Vimeo / CNN 

 EMAIL

 LINKEDIN

 INSTAGRAM

Mark


GUINNESS



Market Research / 2020
From Havas x Guiness

             Havas (TRIPTK) was seeking to understand the evolution of Guiness’s three core values; ‘power’, ‘goodness’ and ‘communion’, in Nigerian society and how they are coming to life in emergent popular youth culture using case studies.

Using cultural research, audience behaviour and the study of semiotics to create insights for further ideation, I presented a 14 page market research piece which covered the three main themes using key areas such as photography, literature, film, digital tv, social change, music, print media and visual arts.