Dami Khadijah [pronounced ‘Kah-dee-ja’] is a London based creative director + cultural strategist hybrid (since 2016). Rooted in insights, her storytelling takes centre stage through Advertising, via media publishers in the form of branded content. Previous relationships include CNN, Refinery29 and BBC to name a few.
Currently freelancing, she continues to navigate the intersection of art + anthropology through pictures + words.
Services include: Cultural Strategy / Insights / Creative Direction / Ideation / Branded Content / Market Research / Commissioning / Talent Sourcing / Programming / Curation
Havas (TRIPTK) was seeking to understand the evolution of Guiness’s three core values; ‘power’, ‘goodness’ and ‘communion’, in Nigerian society and how they are coming to life in emergent popular youth culture using case studies.
Using cultural research, audience behaviour and the study of semiotics to create insights for further ideation, I presented a 14 page market research piece which covered the three main themes using key areas such as photography, literature, film, digital tv, social change, music, print media and visual arts.
