Dami Khadijah [pronounced ‘Kah-dee-ja’] is a London-based Strategy Director, Creative Director and writer working across culture, audiences and media.
Her practice begins with insight: finding the human tension beneath a brief, question or observation, then developing the strategic foundation, creative framework and words that allow the idea to take form.
Her career spans branded content, publishing and social-first media, with experience across BBC StoryWorks, CNN, Refinery29, and Twitter, alongside global brands and cultural institutions.
Across her independent work, Dami explores the intersection of art, anthropology and the human experience through writing, moving image, cultural programming and original formats. Her work includes the Tribeca-selected film ‘Allumuah’, African cinema platform Mother Drum and visual project ‘Born in the West, Raised by the East’.
She is also the founder and creative lead of an upcoming space, a selective multidisciplinary house and creative practice developing original work, cultural experiments and chosen commissions.
Havas (TRIPTK) was seeking to understand the evolution of Guiness’s three core values; ‘power’, ‘goodness’ and ‘communion’, in Nigerian society and how they are coming to life in emergent popular youth culture using case studies.
Using cultural research, audience behaviour and the study of semiotics to create insights for further ideation, I presented a 14 page market research piece which covered the three main themes using key areas such as photography, literature, film, digital tv, social change, music, print media and visual arts.
